Event Finished: Winners Announced!
Place User Payout Platform Link
1 anthonyde 4.5 STEEM Medium Submission
2 whitestallion 4.5 STEEM Medium Submission
3 wakanda 4.5 STEEM Medium Submission
4 tonyryce95 4.5 STEEM Medium Submission
5 prextix 4.5 STEEM Medium Submission
6 rosaimm 4.5 STEEM Medium Submission
7 praditya27 4.5 STEEM Medium Submission
8 Oivas 4.5 STEEM Medium Submission
9 maparari 4.5 STEEM Medium Submission
10 jadams2k18 4.5 STEEM Medium Submission
11 ozurumba 4.5 STEEM Medium Submission
12 lenonmc21 4.5 STEEM Medium Submission
13 godwinzzyzx 4.5 STEEM Medium Submission
14 Dtwosam 4.5 STEEM Medium Submission
15 Samuel 4.5 STEEM Medium Submission
16 bharathi22 4.5 STEEM Medium Submission
17 prinsj 4.5 STEEM Medium Submission
18 awesome-p 4.5 STEEM Medium Submission
19 Apyman 4.5 STEEM Medium Submission
20 ggcarlosr 4.5 STEEM Medium Submission
21 drishtipoonam 4.5 STEEM Medium Submission
22 victoriane 3.5 STEEM Medium Submission
23 turga 3.5 STEEM Medium Submission
24 turabis 3.5 STEEM Medium Submission
25 suellen 3.5 STEEM Medium Submission
26 stafatas 3.5 STEEM Medium Submission
27 sivilme 3.5 STEEM Medium Submission
28 sibeldur 3.5 STEEM Medium Submission
29 selmez 3.5 STEEM Medium Submission
30 pervert 3.5 STEEM Medium Submission
31 orunar 3.5 STEEM Medium Submission
32 nerminc 3.5 STEEM Medium Submission
33 mrdliver 3.5 STEEM Medium Submission
34 moviewatcher 3.5 STEEM Medium Submission
35 michaeli 3.5 STEEM Medium Submission
36 melone 3.5 STEEM Medium Submission
37 melihoy 3.5 STEEM Medium Submission
38 loellat 3.5 STEEM Medium Submission
39 kemaloz 3.5 STEEM Medium Submission
40 juliame 3.5 STEEM Medium Submission
41 jonathanb 3.5 STEEM Medium Submission
42 izzeton 3.5 STEEM Medium Submission
43 ilmice 3.5 STEEM Medium Submission
44 ilkus 3.5 STEEM Medium Submission
45 graten 3.5 STEEM Medium Submission
46 gingeralen 3.5 STEEM Medium Submission
47 geminise 3.5 STEEM Medium Submission
48 furkani 3.5 STEEM Medium Submission
49 erdil 3.5 STEEM Medium Submission
50 erapvu 3.5 STEEM Medium Submission
51 elihao 3.5 STEEM Medium Submission
52 ekirge 3.5 STEEM Medium Submission
53 dodika 3.5 STEEM Medium Submission
54 demgu 3.5 STEEM Medium Submission
55 davidber 3.5 STEEM Medium Submission
56 dancingguy 3.5 STEEM Medium Submission
57 ceylang 3.5 STEEM Medium Submission
58 burcakt 3.5 STEEM Medium Submission
59 braham 3.5 STEEM Medium Submission
60 berkuna 3.5 STEEM Medium Submission
61 basak 3.5 STEEM Medium Submission
62 barbaross 3.5 STEEM Medium Submission
63 banufil 3.5 STEEM Medium Submission
64 ayramis 3.5 STEEM Medium Submission
65 aylatas 3.5 STEEM Medium Submission
66 aslihank 3.5 STEEM Medium Submission
67 apsalon 3.5 STEEM Medium Submission
68 andrewri 3.5 STEEM Medium Submission
69 andeer 3.5 STEEM Medium Submission
70 albertoi 3.5 STEEM Medium Submission
71 adimus 3.5 STEEM Medium Submission
72 erifek 3.5 STEEM Medium Submission
73 mrbreeziewrites 3.5 STEEM Medium Submission
74 rexdickson 3.5 STEEM Reddit Submission
75 olasamuel 3.5 STEEM Medium Submission
76 Ezekielprince1 3.5 STEEM Reddit Submission
77 michades97 3.5 STEEM Reddit Submission
78 francko29n 3.5 STEEM Reddit Submission
79 truelovemom 3.5 STEEM Medium Submission
80 mylane 3.5 STEEM Reddit Submission
81 joelsegovia 3.5 STEEM Medium Submission
82 betzy 3.5 STEEM Medium Submission
83 focusnow 3.5 STEEM Medium Submission
84 deyvich 3.5 STEEM Medium Submission
85 chrstnv 3.5 STEEM Medium Submission
86 ulqu3 3.5 STEEM Reddit Submission
87 seifanlj 3.5 STEEM Medium Submission
88 rosiger1 3.5 STEEM Medium Submission
89 proofreade 3.5 STEEM Medium Submission
90 mundarainale 3.5 STEEM Medium Submission
91 mavi89 3.5 STEEM Reddit Submission
92 lucyc 3.5 STEEM Medium Submission
93 leonardom 3.5 STEEM Medium Submission
94 jorgemora17 3.5 STEEM Medium Submission
95 Blessedben 3.5 STEEM Medium Submission
96 aslemeur 3.5 STEEM Medium Submission
97 nanidi 3.5 STEEM Reddit Submission
98 Davlinc007 3.5 STEEM Reddit Submission
99 chekohler 3.5 STEEM Medium Submission
100 donnest 3.5 STEEM Reddit Submission
Patron
Prize Pool: 350 STEEM

Accepted Media:


Patron - Influencer's Sharing Economy

End Date: Dec. 17, 2018, midnight

Event Type: Bounty

Influencers and the Social Media Economy

 
Long ago were the days when the term celebrity applied only to those people made famous by some institution whether it be artistic, scientific, athletic, etc. Today individuals can use the power of SNS (Social Networking Service) via their mobile device to interact with and influence millions of people to the same effect as celebrities we idolize.
 

Influencers are people that can affect the behaviors of their followers on social media networks such Instagram, Facebook, and YouTube, to name a few. Influencers are often sponsored by companies to promote their products to the people following them. Many goods are advertised through social media as individuals are sometimes more relatable than brands and share a real connection with the other individuals that subscribe to them.
 
 

Patron Rewards Starting December 15th

 
A release celebration event is starting December 15th! The Buy back program offers a 20% bonus!
 

 
 
 
 

Patron and Sharing the Influencer Economy

 
Marketing is a difficult problem to optimize. Often the forecasts surrounding the results of a planned marketing project are inaccurate. Patron is a novel idea combining the Social Media market as it stands with the new sharing economy as introduced by AirBnB and Uber.

One of the things Patron does is divide influencers into categories and rank them based on their followings. This is extremely useful to sponsor companies who could not, until now, be sure of the effectiveness of their marketing campaigns.
 
Patron allows its influencers (one of three user-types; the others being fans and sponsors) to share their followers with sponsor companies that are looking for targeted marketing. This creates the opportunity to price various influencers accurately based on how many followers they have and how often their followers purchase goods.
The blockchain is very useful in this model as it does not require any third-party escrow service to connect followers to influencers, and influencers to sponsors. All of the transfers and receipts of value between the members of the network will be immutably recorded.
 

How does Patron determine an Influencer’s worth?


Patron has three criteria by which it judges its influencers.

 
  • Number of Followers
    · The number of people are available through this user’s network
  • Engagement Level
    · The frequency of engagement between the influencer and their followers
  • Reputation
    · Reviews of the influencers from their followers

 

The Patron Model


As mentioned earlier, there are three different user-types in the Patronnetwork. They are as follows:
 
  • Host; or Influencer
  • Guest; or Sponsor
  • Fan; or Follower
Influencers (Hosts) can set contracts with sponsors to secure a stable income over some length of time. During this period the influencer might only promote the sponsor’s materials if their contract stipulates so. In this scenario the influencer acts as a brand ambassador for the sponsor. Influencers can also actively advertise themselves to sponsors based on specific contract demands.
 
Patron Demo
 
Sponsors (Guests) will be guaranteed to reach a certain following for an agreed timespan. These followers will be a of a certain demographic or target market as pertains to the materials the influencer is advertising. Sponsors can also lock in a demographic over a long period of time if the right influencer agrees to a year-long contract, for example. Sponsors have to be screened to be able to access the Guest options: criteria includes agency and financial capability in the case of individuals.
 

Benefits of Patron


With Patron a sponsor can spread their information quickly to both its key demographic and related crowds with minimal research and investment. Sponsors can also target more than one demographic at once if they are complementary.
 
 

Influencers can build a brand around themselves based on their followers, the companies they have previously worked with, and their price-range. Some influencers can have high costs for access to few specialized followers who are repeat buyers, or they can price themselves cheaply and release multiple contents to a wider, general audience.
Followers will benefit from better content generated by a network which is better able to monetize the value derived from their attention. Paid influencer and profiting sponsors usually come hand in hand with more relevant ad campaigns and media productions.
 
 

Patron Token


The PAT will be used:
 
  • By sponsors to engage with influencers and utilize their networks
  • By fans to promote the content of the influencers their follow through “likes” which in turn raise the influencer’s ratings and their marketability
  • By influencers to reward fans for contests, promotions, and events
 
Use-Case

Joey, from Germany has a sizable social media following of 50,000 users. His content is often centered around kitchenware as he is a cook who enjoys specialty tools. He wants to capitalize on his market. Although his following is smaller than many celebrities, who have millions of followers, his following is of a very specific demographic - kitchenware enthusiasts.
 
Kitchen Knives Co, based out of Manhattan is a global kitchenware manufacturer. Their brand caters to professional chefs and cooking enthusiasts. They sell very specific kitchen tools that can’t be found in traditional stores. They are looking to enhance their marketing to bring on new customers.
They have tried social media before, but the outcome wasn’t very good. They realized that advertising with celebrities is costly, and often not effective. This is where they stumbled upon Patron.
With Patron, Kitchen Knives Co was able to connect with Joey. Although his following is only 50,000 users, those users are all kitchenware enthusiasts. They found that the conversion rate by advertising with Joey was over 10%, as opposed to 0.02% with some of the celebrities they have worked with! His 50,000 followers brought in more sales than the 5,000,000 followers their celebrity advertisers had.
 
Patron Availability

PAT can be easily attained via other cryptocurrencies or via FIAT payment! In order to make it easier for traditional consumers to enter the economy, Patron had made it super easy for users to get started with Patron.
 
 

Conclusion


Patron is a novel idea with a simple outlook. It seeks to apply the sharing economy principles to the social media networks we all enjoy today. In doing so it will bring efficiencies to marketing efforts of companies and individuals which are looking for specialized followings and key demographics.
This precision and efficiency are achieved by ranking influencers via their content and followings so that dollars per views or impressions can be optimized. To the influencer’s benefit, employment or ambassador contracts can be initiated to smooth the ups and downs of the freelance income lifestyles most content generators find themselves in. In this way sponsors guarantee themselves access to their target demographic for a certain time period as well.
Finally, the fans benefit because a more reliable lifestyle for content producers and more accurate metrics for sponsors will generally lead to better content for consumers.
 
Here is a video that gives a quick overview:
 

 
 
More Information & Resources:
 
 

Submission Instructions

  • Make a post on Medium or Reddit (ONLY MEDIUM AND REDDIT ACCEPTED). In your article, talk about Patron!

  • CONTENT MUST BE ORIGINAL OR A REPOST OF YOUR OWN STEEMIT ARTICLE FROM THE ORIGINALWORKS EVENT. Does NOT have to be lengthy, just short and sweet!